wearout wear‧out [ˈweəraʊt ǁ ˈwer-] noun [uncountable] MARKETING
used to describe a situation in which customers are no longer interested in a product or an advertising campaign:

• With market saturation (= too many products available ) consumer wearout is a very likely outcome.

• Some advertisers get around the wearout factor by repackaging an old idea.

* * *

wearout UK US /ˈweəraʊt/ noun [U]
MARKETING a situation in which an advertisement has been used so much that it is no longer effective: »

The possibilities for overcoming the effects of wearout are dependent upon the pattern of audience responses.

a situation in which a product can no longer be used because it has become damaged after having been used for a period of time: »

After service lives of 15 or 20 years, replacement systems were planned to arrive before the added costs of wearout.

Financial and business terms. 2012.

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